From here, you just have to deal with the thousand of other factors that come into not ruining this opportunity to record/mix/master/whatever this new band. Assuming you haven't screwed up the previous two steps, you now have a quote request sitting in your inbox. CAN THEY EASILY CONTACT YOU FOR A QUOTE? (you do want their money, right?)ĥ. Can they find more information about your experience as a producer/mixer/fuckboy/whatever? Can they find photos of your studio? Do the photos look professional? Can the potential client easily listen to your past work? Is it professional enough that you come across as a “premium service?” The potential client found your studio's website. If they actually find your studio's website, well then holy shit! You've met their expectations so far…Ĥ. (kind of like me – just google “Brian Hood”) If they only find articles about a murderer, you're fucked. This is, unfortunately, the case for most studios. If they only find your studio's facebook page, they won't take you seriously – you just look like a “low value” amateur to them. If they only found your personal facebook, they won't learn much about your studio. What did the potential client find when they Googled your name? You want to remove as many steps in this process as possible.ģ. If you gave them a card, your website should be on it so they can skip this step. The potential client Googles your name (or your studio's name). This is the first time they've heard of you or your studioĢ. One of your past clients recommends a potential client to you or You meet a potential client at a gig and give them your card (you do have cards for your studio, right?) Here's an easy-to-follow guide that explains the basics of how someone can go from a complete stranger to a paying customer.ġ. Whether the potential client was someone you talked to directly (networking), or they were recommended to you by someone else (word-of-mouth), the process is pretty much identical. Most people don't think about what's really involved when it comes to gaining a new client. This can be extremely disheartening for most people, as it takes tons of mental energy to “whore yourself around town” like this (I say this in a good way haha). To fix this, he had been busting his ass networking around town to land some new clients, but he wasn't gaining much traction. He's been at this for a while, and has already had some repeat customers with his studio, but he's having trouble gaining new clients. The other day one of my students took me out to lunch, and we had a fantastic conversation about word-of-mouth advertisement and networking for home studios. _ Why It's So Hard to Find Paid Work For Your Studio If you doubt the importance, feel free to read the rest of this article.Ĭlick Here To Start Building Your WebsiteĬlick Here To Start The Full (Free) Website Course There are ZERO excuses not to have a website for your audio work in today's world. It's not hard, and it doesn't take any special skills or money to do this. I made this video so can see you how easy it is to build a basic website for your home studio. This Could Be Why You've Been Struggling To Land Paid Projects
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